About Us

d2i’s cloud-based health care analytics solutions can help you define where you want to go and give you the tools to get there.

Our Mission: To transform your data into an asset that creates value

d2i was founded in 2010 by Scott Richards and Jonathan Rothman, who each have more than 20 years of experience in data management and analytics. The company provides an unparalleled data analytics application that aggregates, harmonizes, and enriches diverse sources of data, providing actionable insights that optimize emergency department (ED) performance. d2i serves some of the largest EDs in the United States, spanning the clinical, quality, and operational domains.

Analytics and Industry Expertise

Drawing from extensive industry expertise and organic knowledge, d2i offers data analytics solutions to help health care organizations quickly identify and implement opportunities for improvement, keeping our clients ahead of the curve.

d2i’s performance dashboard software provides an evidence-based management solution for the ED that can help you define where you want to go and provide the tools to get there. d2i’s cloud-based analytics suite:

  • Integrates and normalizes data from all key sources, including EHR systems, satisfaction surveys, scheduling software, RCM vendors, and more
  • Embeds best practices determined by details from more than 9 million ED visits
  • Requires little up-front cost and no new infrastructure
  • Can be implemented in a matter of weeks

Take Action On Your Data

Are you looking to optimize performance across your department? To see exactly how d2i can help put your data to work, schedule a 30-minute demo with one of our experts.

See why no other health care analytics tool or EHR system comes close.

What d2i does better than any other solution for the ED that I've seen is that it helps us identify the causal factors that explain why the performance issue is happening.

Dr. Peter Viccellio, MD Vice Chairman of the Department of Emergency Medicine Stony Brook University Hospital October 16, 2017

Our Leadership Team & Board

Leadership Team

Scott Richards

Founder and Chief Executive Officer

[email protected]973-650-4693

Scott Richards has 30 years of experience in health care as an operations and information technology innovator. Richards’ diverse background in health care spans accounting, consulting, project management, information technologies, product development, business process transformation, and operations. He has worked with health care industry stakeholders to identify, plan and implement solutions that transform business operations, enhance patient care, and launch new initiatives.


As d2i’s CEO, Richards focuses on product strategy, business development, sales and marketing, business administration, and corporate and services infrastructure. He also participates in client relationship management.

Before launching d2i, he was the President and COO of a multi-site retail clinic company he incubated and spun off from its parent company. He served as the Chief Transformation Officer and CIO of a $120 million diversified, multi-entity health care specialty provider and services organization; Director of University Health System’s $1.2 billion Information Services Division; principal in a health care informatics consulting firm he co-founded; and Director of Operations for a health care information systems company.

Jonathan Rothman

Founder and Chief Solutions Officer

[email protected]973-919-4464

Jonathan Rothman has 22 years of hands-on experience developing operational and business intelligence solutions for health care companies. He is a sought-after expert in data architecting and business intelligence. Rothman helped the Centers for Disease Control and Prevention and the Department of Defense build the chief complaint and diagnostic logic used in its Syndromic Surveillance analytics.


As d2i’s CTO, Rothman focuses on product strategy, architecture, and development, as well as new site startup, ongoing support, and client relationship management.

Rothman was previously the Director of Data Management for a $120 million diversified, multi-entity health care specialty provider, where he architected and managed its business intelligence solution. He is an active member of the HIMSS MEPI subcommittee on business intelligence. He has been published in numerous books and articles on health care BI, and has won or been nominated for national awards in the area of BI innovation specific to Emergency Medicine.

Brian Sweeney

Director, Client Success

[email protected]406-570-4566

Brian Sweeney has 21 years of experience in the information technology industry, with the most recent 9 years spent in the Emergency Medicine space. He served as CIO of a Physician Group which grew from 80k annual visits in 2008 to 750k visits in 2014. During this time, Brian designed and implemented a medical operations and quality program. He was also IT Director for a successful telemedicine group.


Brian joined d2i in early 2017. His primary objective is to serve our clients and ensure they realize the best possible return on their investment in d2i. He regularly reviews performance metrics for all clients, meets with clinical leadership, and provides ad-hoc reporting and other services as requested. Brian is passionate about the utilization of data to facilitate continual improvement.

Board of Directors

Howard Goldstein

Managing Partner of Cortlandt Private Capital
d2i Investment Group’s Board Representative

Howard Goldstein is Managing Partner of Cortlandt Private Capital, which advises and invests in small- to medium-sized companies in the areas of consumer, retail distribution, restaurants and food service, health and wellness, computer software and hardware, telecom, internet, healthcare services, biotech, and medical devices. He is also a Co-Founder and an Operating Partner of Vedanta Capital, a diversified venture capital investment firm. Before that Goldstein worked for 22 years as a General Partner of Invesco Private Capital (and its predecessor firms), a global private equity manager with more than $2 billion in managed assets. He is a seasoned venture capitalist with more than three decades of investment experience.


Goldstein has been very involved with community service. He is a Board Member and wish granter mentor of the Make-a-Wish Foundation of the Hudson Valley. He and his wife Neva were recipients of the chapter’s Chris Greicius Award in 2012. He is also a member of the Audit and Finance Committee of the National Board of the Make-a-Wish Foundation of America and Board Member and Vice President of the H.O.P.E. For Youth Foundation. Goldstein has also served as a board member of the New York-Presbyterian/Hudson Valley Hospital Center.

Mark Rosenberg, DO, MBA, FACEP

Chairman, Emergency Medicine, Medical Director, Population Health Associate Professor,
Clinical Emergency Medicine St. Joseph’s Healthcare System, Paterson,
NJBoard or Directors – ACEP

Dr. Rosenberg is past Chairman of the Geriatric Emergency Medicine Section of the American College of Emergency Medicine (ACEP); Chairman and Founder of the Palliative Medicine Section of ACEP; Board Member of ACEP; and a Board of Director and Past President of NJ chapter of ACEP. Dr. Rosenberg is principal author of the Geriatric Emergency Department Guidelines. He has served as a consultant to NQF regarding Palliative medicine and worked with the American Geriatric Society to promote the Emergency Department as the hub of Geriatric Care. He has written many articles and chapters on Emergency Department Innovations and has lectured internationally. He has developed an acclaimed program called LSMA Life Sustaining Management and Alternatives.


In 2014, Dr. Rosenberg developed the Emergency Medicine Acute Pain Management Fellowship program, with the first fellow graduating in the spring of 2015. In January 2016, he opened the nation’s first Alternatives to Opioids Program (ALTO). This is a multidisciplinary acute pain management program that not only helps patients without using opioids, but also helps patients with drug dependency and addiction.

Mark Taffet

CEO & Founder Mast Advisors, Inc.

With over twenty years of experience as a corporate finance advisor and operating executive, Mr. Taffet sets the practical, hands-on tone characteristic of Mast Advisors, Inc. During his career, Mr. Taffet has represented domestic and international companies in strategic transactions including acquisitions, divestitures, corporate sales, joint ventures, strategic investments, private equity and debt placements and management buy-outs. His clients include larger companies with middle-market transaction needs, public and private middle-market companies and…

Before founding Mast Advisors, Taffet held positions with Shearson, Oppenheimer, American Corporate Services, KPMG, and most recently, Fieldstone Private Capital Group. Taffet served as President and Co-Founder of BayMark Capital, an investment bank formed in a strategic alliance with KPMG. Taffet also served as Executive Vice President and Chief Operating Officer of Globe Foodservices Corporation, a New York area institutional foodservice provider.

Taffet received his BA degree from Sarah Lawrence College and his JD degree from Fordham University School of Law, where he was a member of the International Law Journal. Taffet is a member of the New York State Bar Association.

Advisor to the Board

Ross Martinson

Martinson Ventures, President Edison Partners, General Partner

Ross Martinson is a director of six Martinson Ventures companies, providing software and information services. He evaluates investment opportunities and assists in due diligence. Martinson coordinates closings and leads exits for Martinson Ventures.


Martinson is a General Partner for three current Edison Partners funds. He is a director of two Edison portfolio companies. He previously served 15 other Edison companies as a director, including lead director and chairman roles. Martinson focuses on technology-enabled services for business applications and functions. Martinson has participated in many successful company sales.

Previously, Martinson was Vice President with the securities firm of Kidder, Peabody. His positions included Director of Financial Consulting and Director of Corporate Financial Management Information. Earlier, he was Controller of two high growth start-up businesses, American Express Leasing and ABB Financial Services. He was Senior Auditor as a CPA with Arthur Andersen.

He served as an Advisory Board Member of the Private Equity CFO Association and the New Jersey Technology Council CFO Board.

Martinson, a Certified Public Accountant, earned a BA in Economics, with honors, at Yale University, and MS and MBA degrees at New York University.

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