A Healthcare Performance Improvement Company
A Note from Our Founders: Why We Make Data Matter
Transparency and trust are not just values at d2i – they are the bedrock of the friendship and the business that we, Jonathan Rothman and Scott Richards, have built. They are the foundation of d2i’s culture and how we show up for our clients every day.
d2i exists because of a fundamental challenge in healthcare. While leadership relies on high-level KPI reports that gloss over the true complexities of patient flow, acuity, and accountability, clinicians and departmental stakeholders are asked to drive change to improve patient care and operations without timely access to data they trust – data that actually captures the chaos of a 12-hour shift.
We get it.
It is not for the lack of data. The data is there. However, nobody brings it together. It lacks integrity, and it fails to impart clinical or operational intelligence. We knew that for data to be the foundation for anything, it first had to be unequivocally trusted. And it needed to be infused with domain-specific nuance to spark the right conversations, the kind that drives real change.
So, from day one, we built d2i with a data-integrity-first mindset. Our goal is simple: to provide clinicians and healthcare leaders with a “single source of truth” that mirrors real-world workflows, taking the complexity out of data and making it actionable.
This results in the clarity needed to enable transparent conversations and drive systemic improvement without the friction of “bad data.” When clinicians and stakeholders trust the data, they own the outcomes. And when they own the outcomes, better care follows.
That is why we make data matter.
See Your Data Differently
Discover how connected analytics for emergency and hospital medicine can strengthen quality, efficiency, and financial performance.
An Ongoing Healthcare Evolution
Our evolution reflects a deliberate focus on solving real problems in emergency and hospital medicine, guided by clinicians, grounded in data rigor, and built to drive action.
Hospital EHR Data Sources
Unique ED Patients in Our Warehouse
Patient Encounters Ingested Daily
Data Points in Our Warehouse
Vision
We see a future where trusted and transparent data removes barriers for those closest to care, giving them the clarity to lead change.
Mission
We make your data matter. We transform vast and complex healthcare data into trusted information that gives physicians, hospital leaders, and researchers meaningful insights that improve clinical and operational performance.
Meet the People You’ll Work With
We believe trust is built through people, not platforms. When you work with d2i, you partner directly with experienced healthcare and data professionals who are accountable, transparent, and invested in your success.

Scott Richards
Founder and Chief Executive Officer

Jonathan Rothman
Founder and Chief Solutions Officer

Alan Eisman
Executive Vice President, Business Development

Jeremy Floyd
Senior Vice President of Growth

Mark Canada
Senior Vice President of Integrated Operations

Kathryn VanOsdol
Vice President, Client Success

Jerry D'Alesandro
Vice President, Applications Development and Delivery
Jerry D’Alesandro
Vice President, Applications Development and Delivery
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Jerry D’Alesandro brings more than 25 years of experience leading and implementing hospital operational, clinical, and analytics systems. Since joining d2i in 2015, he has played a central role in building and scaling the data architecture that powers the company’s analytics platform.
As Vice President of Applications Development and Delivery, Jerry oversees the full data lifecycle from acquisition and validation to harmonization and delivery ensuring that every metric reflects real clinical workflows and stands up to scrutiny.
He leads the technical strategy behind d2i’s AWS-based infrastructure and manages the complex extraction, transformation, and onboarding processes that enable clients to move from fragmented data to trusted, actionable insights.
Prior to d2i, Jerry managed the Emergency Department EHR and PACS systems for one of the largest EDs in the United States, giving him firsthand insight into the operational realities clinicians face. He began his healthcare career as an EMT, an experience that continues to inform his commitment to building systems that support those on the frontlines of care.
Jerry holds a BFA in Computer Animation from William Paterson University and has earned multiple technology and network certifications throughout his career.
Mark Rosenberg, DO, MBA, FACEP, FAAHPM, FACHT
Chairman Emeritus, Emergency Medicine
Past President – American College of Emergency Physicians (ACEP)
Dr. Rosenberg is past Chairman of the Geriatric Emergency Medicine Section of the American College of Emergency Medicine (ACEP); Chairman and Founder of the Palliative Medicine Section of ACEP; Board Member of ACEP; and a Board of Director and Past President of NJ chapter of ACEP. Dr. Rosenberg is principal author of the Geriatric Emergency Department Guidelines. He has served as a consultant to NQF regarding Palliative medicine and worked with the American Geriatric Society to promote the Emergency Department as the hub of Geriatric Care. He has written many articles and chapters on Emergency Department Innovations and has lectured internationally. He has developed an acclaimed program called LSMA Life Sustaining Management and Alternatives.
In 2014, Dr. Rosenberg developed the Emergency Medicine Acute Pain Management Fellowship program, with the first fellow graduating in the spring of 2015. In January 2016, he opened the nation’s first Alternatives to Opioids Program (ALTO). This is a multidisciplinary acute pain management program that not only helps patients without using opioids, but also helps patients with drug dependency and addiction.
Ross Martinson
Martinson Ventures, President Edison Partners, General Partner
Ross Martinson is a director of six Martinson Ventures companies, providing software and information services. He evaluates investment opportunities and assists in due diligence. Martinson coordinates closings and leads exits for Martinson Ventures.
Martinson is a General Partner for three current Edison Partners funds. He is a director of two Edison portfolio companies. He previously served 15 other Edison companies as a director, including lead director and chairman roles. Martinson focuses on technology-enabled services for business applications and functions. Martinson has participated in many successful company sales.
Scott Richards
Founder and Chief Executive Officer
Scott Richards has 30 years of experience in health care as an operations and information technology innovator. Richards’ diverse background in health care spans accounting, consulting, project management, information technologies, product development, business process transformation, and operations. He has worked with health care industry stakeholders to identify, plan and implement solutions that transform business operations, enhance patient care, and launch new initiatives.
As d2i’s CEO, Richards focuses on product strategy, business development, sales and marketing, business administration, and corporate and services infrastructure. He also participates in client relationship management.
Before launching d2i, he was the President and COO of a multi-site retail clinic company he incubated and spun off from its parent company. He served as the Chief Transformation Officer and CIO of a $120 million diversified, multi-entity health care specialty provider and services organization; Director of University Health System’s $1.2 billion Information Services Division; principal in a health care informatics consulting firm he co-founded; and Director of Operations for a health care information systems company.
Jonathan Rothman
Founder and Chief Solutions Officer
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Jonathan Rothman has over 27 years of hands-on experience developing operational and business intelligence (BI) solutions for health care companies; with 20 years dedicated to Emergency Medicine. Rothman’s diverse background in health care includes insurance underwriting, managed care contracting, physician and hospital billing, and IT system selection, implementation, and support. He has been published in numerous books and articles on health care BI and has won or been nominated for national awards in the area of BI innovation specific to Emergency Medicine. Rothman received his MBA in Risk Management and a B.S. in Finance from Temple University.
As d2i’s CTO, Rothman focuses on product strategy, architecture, and development, as well as new site startup, ongoing support, and client relationship management.
Rothman was previously the Director of Data Management for a $120 million diversified, multi-entity health care specialty provider, where he architected and managed its business intelligence solution.
Alan Eisman
Executive Vice President, Business Development
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Alan Eisman has more than 30 years of experience in enterprise software, including in ERP, CRM, performance management, analytics, data management, and health care information technology.
He has a deep passion for igniting and leading change, especially in health care, where there’s an urgent need to move from fragmented care to integrated, value-based care. Eisman has worked closely with many health systems, including Mount Sinai Health, Northwell Health, NYU Langone, and St Luke’s, advising them on a broad range of data and analytics initiatives targeted toward financial, operations, and clinical performance improvement.
As d2i’s executive vice president of business development, Eisman is responsible for growth strategy, product messaging and positioning, and sales and marketing execution. In 2025, Eisman was reelected to the EDPMA Board of Directors and was also appointed to its Executive Committee, further demonstrating his leadership within the organization. He also serves as Co-chair of the EDPMA Practice Management Committee, a role he has held since 2020.
Before joining d2i, he served as senior vice president of sales and marketing at HBI Solutions, a leader in health care machine learning and predictive analytics, and as executive director of health care industry for Information Builders, where he grew health and life sciences industry revenues by more than 500 percent. Eisman, who received his initial training in information systems at IBM, has led high-growth teams at six software companies, including both early-stage and large, global firms.
Jeremy Floyd
Senior Vice President of Growth
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Jeremy Floyd serves as Senior Vice President of Growth at d2i, bringing more than 15 years of leadership experience in scaling high-growth ventures across healthcare technology and services. Prior to joining d2i, Jeremy was Chief Growth Officer at Signallamp Health, where he spearheaded strategies that drove 500%+ revenue growth and guided the sales organization through its successful acquisition by Sunstone Partners (later rebranded as Tellihealth).
With a proven track record in healthcare, health IT, and value-based care, Jeremy is a recognized leader in driving sustainable growth and innovation. At d2i, he is instrumental in advancing the company’s mission of making data matter, ensuring health systems and providers unlock meaningful insights that improve both outcomes and financial performance.
Outside of d2i, Jeremy is a proud husband and father of two wonderful boys who both play competitive travel baseball in the Atlanta area.
Mark Canada
Senior Vice President of Integrated Operations
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Mark brings over 25 years of healthcare leadership experience in emergency medicine, hospital medicine, and physician services. Most recently, he served as Vice President of Clinical Operations at Core Clinical Partners, where he led teams in developing patient-centered programs and quality improvement initiatives. His career includes directing emergency departments, implementing trauma centers, and advancing hospital medicine programs across the country.
His physician services expertise spans a decade of senior leadership, including oversight of more than 100 service lines across nine states. He has led initiatives ranging from stroke and cardiac care programs to evidence-based protocols that significantly improved patient satisfaction and operational performance. With dual master’s degrees in Healthcare Administration and Nursing, along with Lean Six Sigma certification, he combines clinical and operational expertise to drive innovation. A former U.S. Army Reserve Major, Canada also brings international medical operations experience.
Kathryn VanOsdol
Vice President, Client Success
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Kathy has over 25 years of direct patient care and health informatics experience spanning inpatient, emergency, and ambulatory settings, with the last 12 years encompassing data products and services for value-based care initiatives, patient engagement strategies, and the utilization of precision medicine data by life sciences companies. Kathy began her informatics journey by being responsible for the selection of population health tools and clinical quality metrics reporting for an MSSP ACO at Indiana University Health. She applied this experience to become an independent consultant, advising software-as-a-service companies on how to effectively scale their products in the emerging value-based care space. Kathy has been responsible for account management of over a dozen large enterprise health systems for Allscripts, and she served as Chief Product Officer for an innovative healthcare startup company focused on data-driven predictive and personalized medicine. Kathy received a Master of Science in Health Informatics and a Bachelor of Science in Nursing from Indiana University in Indianapolis.
As d2i’s Vice President of Client Success, Kathy’s role is to understand the clients’ needs, deliver exceptional and reliable solutions, and ensure excellent service.
Kathy was most recently the VP of Product and Business Development for a data and technology spin-off of a large community oncology network, where she created and deployed the product line and managed a portfolio of over 40 global life sciences companies.
Howard Goldstein
Managing Partner of Cortlandt Private Capital d2i Investment Group’s Board Representative
Howard Goldstein is Managing Partner of Cortlandt Private Capital, which advises and invests in small- to medium-sized companies in the areas of consumer, retail distribution, restaurants and food service, health and wellness, computer software and hardware, telecom, internet, healthcare services, biotech, and medical devices. He is also a Co-Founder and an Operating Partner of Vedanta Capital, a diversified venture capital investment firm. Before that Goldstein worked for 22 years as a General Partner of Invesco Private Capital (and its predecessor firms), a global private equity manager with more than $2 billion in managed assets. He is a seasoned venture capitalist with more than three decades of investment experience.
Goldstein has been very involved with community service. He is a Board Member and wish granter mentor of the Make-a-Wish Foundation of the Hudson Valley. He and his wife Neva were recipients of the chapter’s Chris Greicius Award in 2012. He is also a member of the Audit and Finance Committee of the National Board of the Make-a-Wish Foundation of America and Board Member and Vice President of the H.O.P.E. For Youth Foundation. Goldstein has also served as a board member of the New York-Presbyterian/Hudson Valley Hospital Center.
Mark Taffet
CEO & Founder Mast Advisors, Inc.
With over twenty years of experience as a corporate finance advisor and operating executive, Mr. Taffet sets the practical, hands-on tone characteristic of Mast Advisors, Inc. During his career, Mr. Taffet has represented domestic and international companies in strategic transactions including acquisitions, divestitures, corporate sales, joint ventures, strategic investments, private equity and debt placements, and management buy-outs. His clients include larger companies with middle-market transaction needs, and public and private middle-market companies.
Before founding Mast Advisors, Taffet held positions with Shearson, Oppenheimer, American Corporate Services, KPMG, and most recently, Fieldstone Private Capital Group. Taffet served as President and Co-Founder of BayMark Capital, an investment bank formed in a strategic alliance with KPMG. Taffet also served as Executive Vice President and Chief Operating Officer of Globe Foodservices Corporation, a New York area institutional foodservice provider.
Taffet received his BA degree from Sarah Lawrence College and his JD degree from Fordham University School of Law, where he was a member of the International Law Journal. Taffet is a member of the New York State Bar Association.
Susan Nedza, MD
Strategic Advisor
Susan Nedza, MD, MBA, MLA, FACEP is a nationally recognized emergency physician leader who is board-certified in emergency medicine and clinical informatics. Dr. Nedza’s expertise is in the areas of health information technology, advanced payment models, performance measurement, and Medicare/Medicaid policy.
Dr. Nedza serves as a strategic advisor to d2i and supports product development that will enhance the ability of clients to capture, visualize, analyze and act upon data that supports successful performance in alternative payment models.
Dr. Nedza has served as a Chief Medical Officer for Region V of the Centers for Medicare and Medicaid Services (CMS), Senior Executive at the American Medical Association (AMA), and as a Health Information Technology Executive at Healthy Circles, LLC. Most recently, she served as the primary investigator in the successful design of the Acute Unscheduled Care Model (AUCM) on behalf of the American College of Emergency Physicians. This alternative payment model has been referred by the Secretary of Health and Human Services (HHS) to CMS for integration into alternative payment models. Dr. Nedza is an Adjunct Assistant Professor at the Feinberg School of Medicine of Northwestern University.
Our Values
Trust is earned through how you work, not what you claim.
Our values define how we partner with healthcare organizations, how we approach data, and how we stay grounded in the real-world realities of care delivery both internally and with our trusted partners.

Team-parency

Passion meets purpose

Precision and data fidelity

Authenticity
Interested in Exploring Career Opportunities?
We’re a team of people who care about getting healthcare data right and doing the work with integrity. At d2i, you’ll collaborate with smart, grounded teammates on problems that matter, without the noise or ego. Visit our career page.
FAQ About Our Healthcare Performance Improvement Company
What kind of company is d2i?
d2i is a physician-led healthcare performance improvement company focused on emergency medicine, hospital medicine, and life sciences. We are not a generic BI tool or EHR reporting add-on. Instead, we partner with clinical and operational leaders to make complex data usable, actionable, and aligned with how care is actually delivered. Through embedded advisory services, we act as an extension of your team—helping you align, act, and improve.
When was d2i founded?
d2i was officially founded in 2010, building on earlier work in emergency medicine analytics that began in the early 2000s.
Who founded d2i?
d2i was founded by Jonathan Rothman and Scott Richards, healthcare data leaders who saw clinicians asked to improve care without meaningful, practice-level insight.
Anchor link to respective bios on page.
Who does d2i work with?
d2i partners with physician groups, hospitals, and health systems across the U.S., primarily in emergency medicine, hospital medicine, and acute care operations.
Why is trust so central to d2i?
Data only drives real change when it’s trusted. Transparency, accuracy, and fidelity guide how we build our analytics and how we work with clients. When clinicians trust the data, they engage with it, and improvement follows.
Is d2i right for every organization?
d2i is best suited for healthcare organizations that value transparency, collaboration, and data that supports honest conversations and measurable improvement. We partner best with teams willing to examine variation, align around shared goals, and act on insight. Explore our case studies to see how d2i delivers impact.
How is d2i different from dashboards or internal analytics?
Most dashboards show what happened. We focus on why it happened and what to do next. By rebuilding patient journey data to reflect real clinical workflows, we uncover root causes and performance drivers that teams can act on. Explore our solutions.
Does d2i replace existing systems or analytics teams?
No. d2i complements existing systems and internal teams. We extend their capabilities by delivering high-fidelity, workflow-aware analytics that add context and clarity, without duplicating effort or creating additional burden.
What industry partnerships does d2i have?
We collaborate with clinical experts, specialty organizations, and healthcare technology partners to ensure our analytics remain practical, credible, and relevant. The Sullivan Group is one of d2i’s partners.